These were the words that appeared in a twitter thread by Randy Pitchford. Words that no fan of Borderlands wants to read.
Borderlands 2 was released in 2012 to critical acclaim. The game has also since sold over 13 million copies, making it 2K's highest selling title. Six years is a long time to wait for a sequel (sorry Half Life fans, I guess it not that long a time, yet...)
There have been other Borderlands themed games, like the collaboration with Telltale games on Tales from the Borderlands. There was also a Pre-Sequel called Borderlands: The Pre-Sequel. The cheeky sounding title was announced after denying the studio was working on a sequel. Word play folks.
Gearbox previously confirmed that Borderlands 3 was in development. During a presentation at the Game Developers Conference the Gearbox CEO said that what they had was simply a tech demo and not a game, some art assets they promised, would make it into a later game.
Randy Pitchford talked about Todd Robbins a performer who is a master of the side-show. He paraphrased the performer saying; “When I make something vanish (which is a magic trick, and fake), people will swear that it is real. But when I eat a light bulb (which is not magic, and is real) people will swear that it is fake - a trick.”
Let the speculation begin:
The game could appear at any of the events prior to E3.
The way it was presented between quotation marks suggests the game will not be called "Borderlands 3" specifically. It could be a switch to more descriptive titles. Or they could be changing the name of the series because as one twitter user suggests, "Borderlands seems like a specific place on a specific plant." With the hundreds of Vaults suggested they need to expand to more planets.
We will have to wait until E3 if we're all just being played.