Ster-Kinekor has announced that the re-release of Avengers: Endgame will launch in a selection of its theatres on Friday, 12 July. The participating Ster-Kinekor cinemas are Gateway, Kolonnade, Capegate, Parow, Cresta, The Zone @ Rosebank, Irene, Mall of Africa, Sterland, and Eastgate.
Marvel has dubbed this re-release the "Avengers: Endgame Bring Back" event, and Variety (and others) have characterised it as Disney's attempt to unseat James Cameron's Avatar as the top-grossing movie of all time.
Avatar has earned $2.78 billion at box offices around the world, and Avengers: End Game was hot on its heels in mid-June with global ticket sales of $2.74 billion. Variety reported that the film earned another $5.5 million just in the US this past weekend after the re-release opened.
Combined with its earnings since the middle of June, Avengers: Endgame has hit $2.76 billion and now finds itself $26 million (or less) behind Avatar.
This was the tenth consecutive weekend in theatres for Avengers: Endgame, as it had not yet stopped showing in cinemas before the re-release. The re-release also saw the film re-enter the US box office charts in 7th place.
To contrast this with South Africa — Avengers: End Game only left Ster-Kinekor's top 10 charts this past weekend.
The real biggest movie of all time
Even if Avengers: Endgame overtakes Avatar in global gross box office revenue, it still will not be the biggest movie of all time if you adjust for inflation. Since Avatar was released in 2009, Guinness World Records shows that Marvel would have to make around $3.3 billion to truly beat James Cameron.
Both films would then still be beaten by Gone with the Wind, which made over $390 million since it was first released in 1939 — around $3.7 billion in today's money according to Guinness. Gone with the Wind had an initial run of four years during World War 2, and was re-released in 1954, 1961, 1967, and 1971.
In inflation-adjusted terms, Avengers: Endgame is currently ranked as the fifth biggest movie of all time behind the original Star Wars, Titanic, Avatar, and Gone with the Wind.
At the US domestic box office, Avengers: Endgame is only ranked 17th in inflation-adjusted terms with earnings of just under $842 million, according to Box Office Mojo. To overtake Avatar, which is in 15th place, it would have to make aruond $877 million. Gone with the Wind is also the top-earner in the US of all time, with inflation-adjusted earning of over $1.8 billion.
What you'll see in Avengers: Endgame: The Re-Release
What follows will be a basic overview of what to expect as stated in the marketing material from Marvel and Ster-Kinekor. So nothing spoilery, but if you want to keep the additional content of the re-release a surprise for yourself, stop reading now.
The re-release features a tribute to Stan Lee, an introduction from director Anthony Russo, a preview for Spider-Man: Far From Home, and a deleted scene with Hulk.
Since the bonus content has already been released in the United States, Buzzfeed has a full write-up of what to expect. Apparently the Spider-Man preview plays like a standard MCU post-credit scene, the Stan Lee tribute tugs at the right heart strings, and that the CGI in the deleted scene with Hulk was not finished.
Article title image liberated from Screen Rant. It is intended as the sincerest form of flattery.